designful

Designful - The quality of having design 

I am interested in building designful organizations... 

Tagged Vocabulary

creativity and design thinking, what's the relationship

Chess

Often I am challenged about my approach to the relationship between creativity and design. Often I am noted for intertwining the two as if they are one in the same. Well, it's my hopes that I can establish a base, a framework of context to go from (from this day forward), so that I am not misinterpreted as it pertains to the relationship of these two ideas, and the sharing I do here on Beyond Pretty Things has value to you. To your organization. 

When I think about design, I am actually talking and thinking in the context of "design thinking" and when I am writing, or speaking I am talking in the context of design thinking, I rarely talk about design in the natural form of design, or the practice of making things. Pretty things.

For instance, when I say...

a blog about, design, innovation and rocket ships...

what I am actually saying is this... 

a blog about combining empathy, creativity and rationality to meet user needs and drive business success, innovation and designful organizations...  

So to the topic at hand... Creativity and design thinking, what's the relationship? 

It's critical that as a business builder, or one aspiring to be one, you understand this. Design thinking is quintessentially the practice of building up of ideas. Design thinking leverages empathy, CREATIVITY and rationality to arrive at solutions that meet user needs and drive business success. So as we can see here, CREATIVITY is a component of design thinking, however; it is not the totality of the idea. 

Creativity, the use of the imagination or original ideas. Creativity is one part of a triad strategy (design thinking), when used to it's capacity has the power to transform business and evoke innovation at new levels. 

Creativity - One part of the process of design thinking that leverages imagination and original ideas 
Design Thinking - The art of using empathy, CREATIVITY and rationality to meet use needs and drive business success

be better than the possibility

I was thinking about the idea of competition. Again. And the more I think about the single most harmful word to todays creative company, I am even the more convinced that possibility thinking is critical to the sustainability of todays business. SO I am setting out a challenge today.

Be BETTER than the POSSIBILITY

Over the past few weeks I have been ranting about this idea of "possibility thinking", as to go as far as to install it at the VIncent Hunt Company (PossibilityScaping™) as an entire service offering. But today, I want to challenge you to think about more. I want to challenge you to consider the idea, that even possibility to can be proven inadequate, and possible can be beat. As humans we want to win, and as humans we DEFINITELY don't like OR embrace failure... SO what if the model is: Uncover possibilities > act on what's genius > create the new market > dominate the new market ... OR... BE better than the possibility in it's original state.

infographic: unboxing the ipad data

Unboxing_the_ipad_data

Thanks John Kumahara, Johnathan Bonnell, Scott Beale & Laughing Squid

Tagged Infographics

why PossibilityScaping™ is becoming a valuable business tool

It's no secret that over the past week I launched the Vincent Hunt Company, a Design and Innovation Consultancy tactical in conceptualizing and developing breakthrough ideas for new products services and brands. And THAT was the elevator pitch (if you did not catch it).

One of the things that we do within our consultancy, that leads our innovation process, is a process that we call: PossibilityScaping™. We help our clients get outside of the competition paradigm and enter the possibility paradigm.

I was sitting in Starbucks reading Seth Godin's recent piece of art... Linchpin. He says something on page 63, and it went like this...

"When you start down the path of beating the competition based on something that can be easily measured, you're betting that with practice and determination, you can do better than Len Hutton or Jack Hobbs did at cricket. Not a little better, but Don Bradman better. And you can't..." Seth Godin, Linchpin

What brands are starting to understand, OR if they are not starting to understand, they might want to, is that the Creative Economy has a different market domination model, and it's fueled by a totally different set of agents than before. The mousetrap making business is over. Consumers are looking for experiences, products and brands that are passionate and meaningful, and you don't create passionate and meaningful sleeping in your competitions bed.

seth godin: linchpin

"If you think the solution is more rules and less humanity, I fear you will be dissapointed by the results. Organizations that can bring humanity and flexibility to their interactions with other human beings will thrive..."

http://sethgodin.com