leveraging the apple ipad to disrupt broadcasting
I am moved by design. Design, being the seat of innovation, in my opinion, sparks the fibers of business in a very profound way. We find that companies that are driven by design, tend to be the market leaders within their respective industries, and THIS moves me. AND when I talk about design (if you have been reading my blog for more than 15 minutes) you will find that when I speak about design, I speak about it from it's core... The thinking that makes design work.
BMW works.
Proctor & Gamble works.
Apple works.
HELL! Kia... Works. and so do a LOT of other organizations.
So how come it's so hard for some organizations to shift their thinking? How come it takes losing market position to make a company start thinking about innovation, creativity... DESIGN? Fear?
Lack of resources? (I am truly grasping at straws) ... NO NEW IDEAS?
The "mousetrap builders" of yesterday will no longer be able to settle in the idea that repackaging is innovation. In fact, I am willing to bet that organizations that do not have a solid portfolio of fresh new ideas, will soon find themselves caught in the middle of the most catastrophic period of "quicksand market correction" that they have ever seen... Period. There wont even be a chance for them to follow leaders and builders, because the games shift will happen so fast and so big, that following will mean extinction...
AND maybe not... Maybe a new market will form, one filled with consumers who LOVE mousetraps and "the same ol thing" that will support the failure to innovate.
Maybe.
When new technology hits the market often times we, the broadcast engineers, are among the first to begin analyzing and looking into different methods on how we can incorporate these new items into our existing work environment as smoothly as possible. I say smoothly because, most broadcast engineers prefer simple over complex.
When the iPads were first introduced, I can recall talking with Vincent Hunt about the many different features this item carried and how great it would be if we could use them with our news programs; not just for the new technical aspects of this device had to offer, but to eliminate using paper products and saving our business thousands of dollars each month in associated cost.
The biggest obstacle we had to overcome seemed to be how we were going to interface this new Apple iPad with older and very preparatory PC based software such as AP News Center. "With a little trip outside the normal thinking box" the solution was simple. Just print scripts from AP using a simple freeware PDF print driver and email it to each host iPad email account. No wires, emulating software or many wasted head banging hours on configurations needed, just email it.