cash flow and creativity, the balance, and the enemy to innovation
I don't care if you are a company with 5 team members or 500. I don't care if you have a budget of 10,000 dollars or a MILLION! There should never be a compromise to creativity.
Creativity, the seat to innovation, is the single most valuable asset you have when it comes to innovation and true market leadership. Pushing forward to always conceptualize and develop breakthrough ideas for new products, services and brands, will continue to be the most dynamic way to business stimulus.
SO, when thinking about buying that new copier OR prototyping the next "pretty thing" may it be a gadget, fresh new way to do things, or a voice the marketplace will trust, think seriously on the investment at hand, the end result, and the possibilities attached to each.
Never let your cash flow hinder your forward momentum towards innovation, keep things firmly in perspective, and create value that will ultimately increase your bottom line...


