designing the right team. matters.

Footballteam

In all my years of design and innovation, there is one thing that never seems to change. There is one things that no matter how far along we get, no matter how advanced the technology becomes, this one thing never seems to shift or "change"... The dynamics of designing the right team.

No matter what the design initiative is, it's success and or failure is about 100% of the time contributed to the dynamics of the team that is set charge over it. As design thinking shifts, we are discovering that the clients role in this "team design" paradigm is becoming increasingly important, and the addition of the designs end user is making things even MORE complicated, however; none of this changes the fact that the teams design is quintessentially the most important part of the design process. Wrong people, bad results, GREAT people, an increased chance of great results.

Design great teams, do great work, design,