innovation leads to more profits...
One thing never ceases to amaze me about my work. It never ceases to amaze me how businesses who are struggling can't seem to grasp the idea of innovation or "creating something new".
In most cases, we (Paper Aircrane) can solve "cash flow" problems by simply helping our clients conceptualize and develop new products services and brands. Now, though this may seem like an obvious answer (or choice), it is in fact a "choice". The idea of going into ideation to dream up something new to offer your customers (clients) can be scary, but in most cases, the innovation can lead to more profits. So it's worth it.


