moved

I am moved by design. Design, being the seat of innovation, in my opinion, sparks the fibers of business in a very profound way. We find that companies that are driven by design, tend to be the market leaders within their respective industries, and THIS moves me. AND when I talk about design (if you have been reading my blog for more than 15 minutes) you will find that when I speak about design, I speak about it from it's core... The thinking that makes design work.

BMW works.

Proctor & Gamble works.

Apple works.

HELL! Kia... Works. and so do a LOT of other organizations.

So how come it's so hard for some organizations to shift their thinking? How come it takes losing market position to make a company start thinking about innovation, creativity... DESIGN? Fear?

Lack of resources? (I am truly grasping at straws) ... NO NEW IDEAS?

The "mousetrap builders" of yesterday will no longer be able to settle in the idea that repackaging is innovation. In fact, I am willing to bet that organizations that do not have a solid portfolio of fresh new ideas, will soon find themselves caught in the middle of the most catastrophic period of "quicksand market correction" that they have ever seen... Period. There wont even be a chance for them to follow leaders and builders, because the games shift will happen so fast and so big, that following will mean extinction...

AND maybe not... Maybe a new market will form, one filled with consumers who LOVE mousetraps and "the same ol thing" that will support the failure to innovate.

Maybe.