This past week, I had the privilege of sitting down and talking about design and innovation with Pamela Green Jackson. Pamela Green Jackson is one of those people who you encounter and instantly your life is transformed. AND what makes the transformation so special, IS NOT what she directly does for you, but what you sense about her when in her presence. She is what purpose looks like.
Pamela is the CEO and Founder of an organization called "Youth Becoming Healthy", her battle is child obesity. After a life changing event, the passing of her brother, Pamela decided that she would dedicate her life to fighting this silent killer.
For the past few months we have been chasing each other, because she mentioned that she wanted to re-brand her project, and do something different with her web presence. After a study of both, I realized that her project was missing a solid core brand, and her web presence was slightly dated (functionality wise). I wanted to heighten the visibility of her projects soul and I honestly feel that design is the seat of the soul, so I wanted to demonstrate this through her project.
After a "meeting of the minds" and some real "soul searching" we decided to keep the iconic "apple" at the center of her brand, yet at the same time we wanted to raise the bar from what she had, to something new and fresh...
The outcome, is her new brand, that I have affectionately decided to call ... "Yum"