play. break. fix.
"Children are the greatest creative thinkers and innovators in the earth, HANDS DOWN. With no "formal" schooling, no training and with no "marching orders" they simply ROCK THE HOUSE ... Seriously." ~ Vincent Hunt, Designer
I have a strong belief that we are all born insanely creative. However; I also believe that over a period of time (roughly between the age of 5 and 18) our creativity is "dumbed down" and we are given a "creativity rule book" that pretty much destroy's true innovation. We are told what works and what does not work, we are given endless list of rules, and ultimately we are made too smart to be truly creative. We know everything (or at least we think we do) so therefore we stop asking questions, we stop asking "why", THIS is the death of creativity. Slow and methodical, this is how we are re-wired to become cogs in a machine that rewards execution ONLY, while dreaming, and innovating is stumped by tight project scopes and deadlines.
How do we stop this? We start with the kids, the children. We let them play hard, break a LOT OF STUFF, and fix just as much as they break... It's in the breaking and fixing that real problem solving comes into play. It's in the playing that creativity is nurtured and refined.
Never stop playing, never stop breaking stuff, and always strive to fix what's broken.


