possibility thinking
I am not 100% sure if I have written a post about this idea, however; I KNOW that I have talked about it at least 100 times in the past 12 months.
From time to time there is that occasional person who is compelled by one of my design works, rather it be a graphic design, typography work, or concept for the purpose of serious thinking, they are compelled for whatever reason. One question that I get most often is...
"How did you come up with that? WHAT made you THINK of that?"
My answer to them is rather standard, I share with them the ideas behind "design thinking", but along with that I tell them about an idea that I feel is paradigm shifting, and this idea is "possibility thinking". I honestly feel that the combination of "possibility thinking" and "design thinking" are the two weapons that all great thinkers must have. One will shape new markets while the other innovates within the new paradigm ...
For example: Steve Jobs and the thinkers at Apple abandoned the idea of "cell phone" competition and tapped into "possibility thinking" when they conceptualized the iPhone, THEN within the paradigm of the iPhone and it's application platform there was a whole new market formed. THIS is "possibility thinking" at it's finest today... YESTERDAY, the Wright brothers thought about the possibility of flying... and you know how that story ends.
"Possibility thinking opens new doors, shifts paradigms and shapes new markets ... Design thinking innovates on the new landscape."


