purpose and calling are not what you find... they are what you do.

A big part of what I do deals with working with people. When designing a system, a brand or a new product or service, it's imperative that we dig our way down to the ethos of the organization, BUT more importantly, it's imperative that we dig down to the ethos of the people involved within the organization OR at least the key individuals that have a direct effect on the results and sustainability of the desired end, may it be product, service or brand. And it's because of these dealings that I get this question more times than I can count ....


"How do you discover the thing that you were designed to do? How do you discover your purpose, your calling?"


Though simple, it's probably one of the toughest questions one can ask themselves, and others, and this is largely due to the fact, it should never be asked. Fact of the matter is, most people KNOW what their purpose and calling is, BUT what they identify with even more than the ingredients of their destiny is one word..

Fear.


It's fear of the unknown ideas that support most God given purposes and callings. In many cases, the thing that people are designed to do, has no proven revenue model, or any structure of sustainability that can be "seen". The reality of this for most people, OR we can say the "illusion" of this for most people is un-bearable. For example .... If Jack Dorsey operated in what he could see, OR if he focused only on the revenue model of Twitter, today we would be "Twitterless", and if CEO Steve Jobs did not walk in his calling, and his divine purpose we would have no iPhone, AND God forbid Bill Gates moved and operated in what he could see, we would be "Microsoftless". SO the big question is ...

"What are you making US 'less' ... ?"


The idea that people do not know what they are CALLED to do, or DESIGNED to do is a stretch ... From a babe, you know what you are designed to do. It is time, life, expenses, and mis-guided passions that throw us off course. If you are always itching to bake cookies, IF That excites you, then you are probably supposed to be introducing a new and innovative type of cookie to the rest of us. If knitting and sewing are your true loves - then perhaps you are supposed to be making clothing that can be shipped to third world countries that need cost effective textiles ... Just perhaps.
You know what you are designed to do, OR you at least have a clue. The real question(s) ...

1. How do I get re-aligned with my purpose/calling

2. How do I free myself of the fears that have trapped me in the cycles of my current reality

3. How do I sustain myself while walking in purpose and destiny

So... In MY opinion... Calling and purpose can not really be found, they come pre-installed. The question is: Do you have the courage to do it? Purpose and calling are not what you find, they are what you do. Do what you are authentically passionate about, and active your purpose, unlock your calling.