Seth Godin [+] Designing Better Books?
I am a HUGE fan of Seth Godin. He is doing in marketing what I am aspiring to do in design. He is indeed a Marketers Marketer, and in this video (http://tr.im/desigingbooks) he talks about a situation that I have thought about a lot. A WHOLE LOT. The book industry. The question I have always had is... "Will the book industry dissolve into the noise...?" OR will we find innovative new ways to design books (not simply from an aesthetics standpoint) BUT from a marketing and distribution standpoint? Why does this concern me? As a Designer? Because it's about design thinking. It's about thinking from a designers perspective - "creatively".
As Designers, what is our role in saving the book industry? IF IT NEEDS SAVING... This has not been validated yet... BUT IF IT DOES, what is our role? I think we need to start designing new ways that books are not only created aesthetically, BUT we need to start thinking about new ways to distribute books... Enough of my rambling, Seth Godin shares a video that I feel should not only inspire you to rethink how you are marketing and creating books, BUT he is also giving you a glimpse into the future of book marketing... Enjoy. How to create bestselling books...http://tr.im/designingbooks


