Social News Life Cycle: Introduction to a disruptive idea
If you have been following me, you would know that about 6 months ago I took a position with Barrington Interactive, working within one of their Broadcasting affiliates FOX 31 WFXL in Albany, Georgia. I made this move for two reasons...
1. The broadcasting industry is shifting and shifting fast as it pertains to how they engage you and I both online and off 2. As a Design Thinker, working in an arena where innovation is no longer a luxury was and is key Within 2 weeks of me being there I had to quickly change my vocabulary because I felt that the idea of "Broadcasting" was fading, and the idea of "Broadsharing" was more inline with the modality of thought needed to execute disruptive innovation, so I coined the terminology and made it part of my normal conversation around the office. However; this is only the beginning to a much bigger shift that I believe needs and is taking place... Social News Life Cycle I can remember growing up as a kid and always watching the news with my dad. At the end of each news"cast" we were left with a wealth of conversation that in an essence, died in the living room, or at the kitchen table. What if the life cycles of the news that we engage was no longer limited to the conversations that we have in our living rooms or within the confines of a very limited group of friends that we encounter from day to day? What if the news was not a one way conversation speaking to a culture, yet what if the news was actually "part of the culture" adopting the ideas of broadsharing vs broadcasting? What does this framework look like? How can we as broadsharing professionals insure the life cycle of the news stories we produce? Does this idea even matter to the masses? I am challenging that it does. If news happens in a town as small as Ty Ty, Georgia, that has a very human centered impact behind it, I would want to know about it, AND if the impact was great enough, I would probably engage others in conversation about it, all in hopes of gaining a deeper or "richer" perspective of the human experience. Over the next 3-6 months I will be talking a lot about the Social News Life Cycle. I will be publishing ideas, and I will be pulling ideas from my networks because I think this matters. Closing ideas 1. Broadshare vs broadcast2. News becoming part of the culture in a deeper more intimate way.
3. Extend the life cycle of the news with the hopes of helping more people gain a richer perspective of the human experience... Vincent Hunt "Errare humanun est, perdonare divinum."
