stop creating and die. period.

Factory
I hate factories, however; this is one thing that I do like about them...

They have a drive to keep making things.

NOW, what they make may be "cookie-cutter" and totally un-inspiring after the "gazillionth" production, however; that does not diminish the fact that they made something. AND they keep making things. 

The whole idea of "creating" is or WAS becoming a lost art. For the most part, what companies delivered as their value proposition in 1990 is probably still the EXACT same value proposition that they offer now in 2010. Let's look at insurance for example... When was the last time you sat down with an Insurance Agent, and he/she showed you something so dynamic and so fresh, that you just HAD to have their offering? Fact is you probably have not sat down with an Insurance Agent because of the fact that MOST Insurance Agents are still doing "the business" as they always have, and being SOLD insurance is really not that cool anymore. So it's an experience that you could live without... Right? 

SO what if the Insurance Company decided to rethink their entire portfolio? AND what if they offered new value above and beyond the "if you get sick or if you die" paradigm and created products for being healthy and living? AND what if the whole insurance "sales experience" was re-imagined in a way where buying insurance was actually enjoyable and something to talk about... Free of flip charts, and stale Power Point presentations? I don't know... Maybe it's not going to make a difference at all, BUT if I were an insurance provider, I would damn sure be trying to figure it out... 

Creating can be one of the most powerful business strategies a business can execute. Sometimes the difference in market share is hinged on the idea of releasing a shiny new solution, widget or way of doing things.... The reality is, any business that stops creating, especially now, is slowly going to be choked out of the market place... And eventually, they will die. 

 

Vincent Hunt is the Founder and Chief Design Officer of Paper Aircrane, a strategic Ideation Company tactical in conceptualizing and developing breakthrough ideas for new products, services and brands. A Groundbreaking Thinker, Compelling Speaker and Blogger Vincent is sought after for his ideas pertaining to the post-industrial revolution, disruptive innovation and the talent that makes it happen.