Stop looking at the competition and start focusing on possibilities

For a long time I have battled with the idea of "building a better mousetrap". Fact is, I really feel like we have enough mousetraps. When I walk into the average electronics store - I can clearly see the problem with "build a better mousetrap" mentality. Shelves FULL of mousetraps, or in other words - the same "old stuff" with shiny new packaging. Building a better mousetrap mentality generally stems from the idea of "competition" and not "possibility" ...

Stop looking at the competition and start focusing on possibilities

Always trying to "out do" or "be better than" your competition will lead to incremental innovation, looking at the possibilities gives you new territories to explore, new questions to ask, and new products, services and brands to create... Maybe THIS should be the saying that we use...

"Stop building mousetraps and start breeding new mice...'

Create new markets, find new customers, carve new niche opportunities.