the importance of mining creativity within the organization...

Mining
Mining for gold has been going on for centuries. The Romans were noted for their hydraulic methods of gathering the precious metal because of it's tremendous value. The Romans knew that if they could figure out how to mine the resource in an effective way, they would have economic power. NOW it's a lot more complicated than that, but I needed to lay the foundation to what I am about to say... 

Organizations today, for the most part, still have a hard time of mining for one of their most valuable resources... Creativity. As we move into the creative economy, it's becoming increasingly important that human asset managers, or more commonly known as human resource managers, get a handle on mining this precious commodity. 

It's no longer safe to have your creative thinkers doing mundane task, and churning the wheel of production without tapping into their ability to solve complex organizational challenges and make new stuff. AND if it's not been notciced yet, let me make it clear... 

"Creation businesses are the new "cool kids" on the block... "

The economic downturn has forced consumers into a new paradigm. As spending tightens, consumers are looking for more value. IF They are going to spend, they are going to buy value, they are going to get the unique, and what they love... Not like. SO if your company is still producing "likable stuff" you are going to lose. Your organization has to start CREATING "lovable stuff". Period. 

There is no more room for the "same ol' same ol", and it's not until organizations start mining the creative resources of the organization that they can start to tap into the innovation engine that will fuel the creation of "lovable stuff". 

 

Vincent Hunt is the Founder and Chief Design Officer of Paper Aircrane, a strategic Ideation Company tactical in conceptualizing and developing breakthrough ideas for new products, services and brands. A Groundbreaking Thinker, Compelling Speaker and Blogger Vincent is sought after for his ideas pertaining to the post-industrial revolution, disruptive innovation and the talent that makes it happen.