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  • Vincent Hunt
  • Vincent Hunt
  • American Post-Industrial Entrepreneur. Advisor to Revolutionaries. Founder & CEO at MASSIVE Corporation. Co-founder, Chairman & Chief Executive Officer at Kind, The Hospitality Intelligence Company™.

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    “When trying to describe Vincent Hunt, I find myself lost in a search of words. His creative mind set performs at a capacity well beyond anyone that I have ever worked with or better yet, even met. Josh Boutwell, Marketing Manager FOX 31 WFXL-TV (joshboutwell.com)

    "Vincent is amazing; with incredible talent and creativity..." ~ John Lusher, Digital & Social Media Consultant (johnlusher.com)

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broadsharing: wfxl fox31 good day - twitter design

Goodday_layout

Project: Twitter Layout Design - WFXL FOX31
Designer: Vincent Hunt
Complete Project: http://twitter.com/FOX31GOODDAY

Tagged Design Inspiration Social Media Design
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Building value in news stories using social media

The single most effective way that I have found to build value in a news story that you may have posted on your news stations website or within any social platform is to first and foremost, find the "common thread". IF you are the Social Media Director or Interactive Content Manager at your station, YOU first have to find elements in a the story that matter to you, and build conversation around that element. Your audience has a very dynamic way of picking up on your interest, and will ultimately help you build the value you are looking for!! Remember... The key word in the Social Media construct is "Social" #commthread
Tagged Social Media Design
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News Station Twitter Abuse

This morning, as I was opening up my email at the lab, @WFXL FOX 31, Richard Harrold of Barrington Interactive (my Chief) had sent out an email with an mandatory read. What's interesting about this, is that the blog post that he was pointing everyone to, was a post dealing with News Stations and their abuse of Twitter written by Brian Manzullo, the Editor in Chief of Central Michigan Life. For this to strike you as interesting, you would have to know Richard Harrold (@newzdude76 on twitter) and you would have to know his history with Twitter... LOL!! That's another story...

News Station Twitter Abuse - About 2 months ago I tweeted into the mainstream on Twitter, for ALL of my followers to see, BUT mainly the Broadcasting types that follow something like this...

Note to Broadcasters: Twitter is not an RSS feed. It's a conversation. Period.

I got ZERO response, I am not even sure if I ruffled a feather. BUT what I do know, is that I am absolutely telling the truth. I think. As the world of the news and broadcasting become increasingly transparent, and the audience takes a bigger role in the delivery and forwarding of the news as it's told, and the idea of broadsharing becomes even the more evident, I strongly believe that the shift in social platforms as it pertains the news/broadsharing industry will dynamically change. As early adopters really start honing in on "best practices" and the definitions to the rules become common language, WE the audience will have a totally new perspective of the news stories told, and the human experience that we are all involved in.

Thanks Brian Manzullo at Central Michigan Life for telling the truth http://tr.im/newstwitterabuse, AND thank you Richard Harrold for sharing such an amazing blog post!

Tagged Social Media Design
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Social News Life Cycle: Introduction to a disruptive idea

If you have been following me, you would know that about 6 months ago I took a position with Barrington Interactive, working within one of their Broadcasting affiliates FOX 31 WFXL in Albany, Georgia. I made this move for two reasons...

1. The broadcasting industry is shifting and shifting fast as it pertains to how they engage you and I both online and off

2. As a Design Thinker, working in an arena where innovation is no longer a luxury was and is key

Within 2 weeks of me being there I had to quickly change my vocabulary because I felt that the idea of "Broadcasting" was fading, and the idea of "Broadsharing" was more inline with the modality of thought needed to execute disruptive innovation, so I coined the terminology and made it part of my normal conversation around the office. However; this is only the beginning to a much bigger shift that I believe needs and is taking place...

Social News Life Cycle

I can remember growing up as a kid and always watching the news with my dad. At the end of each news"cast" we were left with a wealth of conversation that in an essence, died in the living room, or at the kitchen table.

What if the life cycles of the news that we engage was no longer limited to the conversations that we have in our living rooms or within the confines of a very limited group of friends that we encounter from day to day? What if the news was not a one way conversation speaking to a culture, yet what if the news was actually "part of the culture" adopting the ideas of broadsharing vs broadcasting?

What does this framework look like? How can we as broadsharing professionals insure the life cycle of the news stories we produce? Does this idea even matter to the masses? I am challenging that it does. If news happens in a town as small as Ty Ty, Georgia, that has a very human centered impact behind it, I would want to know about it, AND if the impact was great enough, I would probably engage others in conversation about it, all in hopes of gaining a deeper or "richer" perspective of the human experience.

Over the next 3-6 months I will be talking a lot about the Social News Life Cycle. I will be publishing ideas, and I will be pulling ideas from my networks because I think this matters.

Closing ideas

1. Broadshare vs broadcast
2. News becoming part of the culture in a deeper more intimate way.
3. Extend the life cycle of the news with the hopes of helping more people gain a richer perspective of the human experience...

Vincent Hunt

"Errare humanun est, perdonare divinum."

Tagged Social Media Design
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Malcom Gladwell: Human Potential

Incredible video looking at human potential capitalization. Enjoi.

http://www.poptech.org/popcasts/malcolm_gladwell_human_potential

Tagged Social Media Design
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twelve: designing a social framework

Over the past year I have been closely involved in watching how Social Media/Networks are changing how we communicate and interact with each other as humans. What I find most interesting is how this emerging form of communications has been purposed in each industry and what really surprises me is how it's not being levered within the arena of ministry. If you have been following me for all of two weeks, you would quickly come to the conclusion that I am a deeply spiritual person, who happens to believe in Jesus Christ, and what He did to insure the salvation of many. I often rant about NOT being religious, and I often support the idea of "Kingdom Thinking".

Last year, after meeting with local ministry leaders, I came to the stark realization that over times past, the Church has always been the last to adopt new forms of technology, highlighted, in the arena of communications. It took the Church YEARS to adopt radio, and even more years to adopt television, AND if the trend continues it will take even more time for the Church to embrace the power of social media. I do not feel that the Church community does not desire to embrace the technology (social media), in-fact I know far too many ministry leaders who are feeling their way around it to believe this, BUT I do feel that if they are not given the right perspective of how this technology is leveraged, NOT KNOWING will be the curve that we face (the Church) on this front...

Twelve - A design project purposed to define the framework of how social media is used in ministry

I am curious as to what can be achieved by creatively looking at Social Media and Ministry, and how these two connect with each other. Twelve - I Am One of Twelve, will be a collaborative work of some of the most dynamic ministry leaders in the country, all coming together to "frame" the future of social media and the Church.

If you are interested in collaborative work in this project please use the project info below...

Project Info.

Twelve
http://tr.im/twelve
http://twitter.com/iamoneof12
iamoneof12@gmail.com

I Am One of Twelve.

Tagged Social Media Design
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why integrated marketing communications is important

Tagged Social Media Design
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The one word that keeps most businesses mystified about Twitter

With every business or thought leader that I have talked to about Twitter, and walked away from saying to myself...

"They did not get it..."

I have found one word that they all have in common. When I really looked at all of the factors that COULD be standing in the way of a leader grasping the power of Twitter, it boiled down to one word....

Work.

For many, many years there has been a misconception within the business community that marketing the business or "spreading the idea" is some "act of the heavens" where as if a campaign is executed, the "consumer gods" will release hords of consumers in the path of the brand/idea champion. This way of thinking is not 100% the fault of the champion, when in fact, in most cases, this is how marketing is sold...

"If you let ME or US market your business you will be covered in business..." AND OH YEAH! You might want to provide incredible user experiences, be the biggest fan of your own brand, and make sure people have an emotional stake in your business or idea... The sad part about this however; is that the part from "AND OH YEAH..." on - does not get drilled into the mind of the brand/idea champion.

SO when I start talking about really caring about the people you tweet too, and start letting the consumer in on the OTHER side of your business, that part that exudes passion and the other driving forces (besides money) that really makes your brand/idea what it is... I get a hazy look, and I hear the one word that blocks the brand/idea champion from understanding what Twitter is and how it's used. Work. YES!!!! WORK!

In todays highly competitive environment, where we are all trying to get our share of the hottest commodity in play "ATTENTION" - we need to also be looking at ways that we can maximize our depth at every touch point, and this takes work. Twitter takes work. Followers do not appear overnight, they do not move on your ideas just because you say so, and they want to feel connected in a very profound way... WORK...

BUT I can say this.. If a plan is put in place now, that a following is built over time, with a little sweat equity, the payoff in the long run is huge, VERY HUGE.

Closing thoughts:

1. Stop thinking that marketing is a magic trick... It's not.
2. Decide to put some WORK into building a REAL Twitter Following, HECK think "Cult" or "Tribe" - that's the mentality to have
3. Be willing to do whatever it takes to be authentic, and transparent - let the real business come out, THAT is what todays marketplace is looking for... Deliver.

Tagged Social Media Design
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The value of connection: The real value of Twitter

Today, I was browsing through my email and I ran across an email from Jeff Keni Pulver. The email immediately caught my attention because of the subject: twitter is worth Billions... AND then it went on to say something about the up-coming 140 Conferences that will be held in various locations all over the world. My attention here is on the valuation of Twitter. Though I have thought about this proposition many times, it was not until I watched this video...

http://video.foxbusiness.com/9858678/twitter-how-much-is-it-worth/?category_i...

... that I really put some brain muscle behind the idea.. "How much is Twitter worth??" Jeff Keni Pulver made some pretty compelling observations as it pertains to the impact that Twitter has had on the media, in fact he bought to light that Twitter has fundamentally changed how we communicate as a people in a wide range of industries and facets of life, he calls it "The State of Now" - Real-Time Internet... Now THAT is compelling.

This type of disruption causes me to think about things like the telephone, heck... THE AIRPLANE, as well as a dozen other "game changers" that have basically "re-shaped" how we connect with one another. What are these things worth? IF you are indeed the owner of a "game changing" technology, what value do you bring to the table. Can we REALLY place a value on such a thing?

Tagged Social Media Design
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Twitter Streams Should NOT Look Like RSS Feeds. Nope.

Often I get the question from colleagues, and clients... "How do I take my Twitter activity to the next level??" AND right out the gate I want to ask them - "What is the next level of Twitter??" AND the second question that I have for them (that I tend to keep to myself) is... "What level are you at now??" And to avoid making the entire scenraio more complicated than it could already be, I simply give them one word of advice...

Answer the impeding question that Twitter so elegantly ask you as soon as you log onto the site.. "What are you doing?"

While this sounds easy enough, I have undoubtedly found that this question is much harder to answer than it appears on the surface. I come to this conclusion because though it IS the question asked, it's seldom (VERY SELDOM) the question answered. AND if it IS answered, it's answered in a way that is not really believeable. Heck - I AM EVEN GUILTY of not answering this question on Twitter. In fact, IF I am honest, I never really answer this question AT ALL. However; this is not what I want to talk about in this post, I just wanted to lay down a foundational idea that we could spring from...

Twitter Streams Should NOT Look Like RSS Feeds. Nope.

From time to time look at some of the Twitter Streams that are really gaining some momentum and what I find, absolutely counter trends the idea of the "conversation stream" that Twitter bolsters, is in-fact - the "one-way communication" approach that tends to negate the idea of conversation yet prevails in over 70% (or MORE) of the streams that I note. News organizations are NOTORIOUS for this. Here is an example...

Q. What are you doing?

A. Man shot on the far east side of town - http://manshotonfareastside.com

Huh? So... What you are doing is... Ummm... What? You are doing the man shot on the far east side of town...? I would think not, BUT this is generally the way broadcast and news identites have leveraged Twitter, for the most part. NOW it would not be fair for me to give this example of poor Twitter execution without giving the example of good execution... So here you go...OR my best shot at it...

Q. What are you doing?

A. Sharing a story about a man who was shot on the far east side of town, would love feedback!! http://bt.ly.com/45xl

The difference is obvious, however; there are subtle things added to the conersation that transforms the Tweet from a broadcast to a conversation or a broadshare (broadsharing... totally different idea that we will deal with later). Here are the differences...

1. The tweet was written in context to the original question... What are you doing? Answer: Sharing

2. A call to action OR a request to engage was injected... "... would love your feedback"

3. A short URL was injected to insure "retweeting" or spreading ...

The problem that faces almost every "Tweeter" that I have ever shared ideas with, is they have a hard time tweeting in an open ended way. Answer the question (what are you doing?), invite conversation, insure ease of idea spreading (short url's, shorter tweets, ect.). At the end of the day... The goal is to make sure that your Twitter stream does not look like an RSS feed. RSS feeds are generally one way communications, and have no window for engagement - and righfully so.

Ideas

1. News Stations/Broadcasting Identities - Do not do away with continual news updates, simply add some engagement. ANSWER the question from time to time.

2. Businesses - ANSWER the question. Tell us that you are starting an program that raises money for building sustainable housing in thrird world countries... AND ask us what we think about it...

3. Individuals - ANSWER the question - What are YOU doing... You could be thinking about something, OR looking at something that I wanty to see or engage in a conversation with you about...

BUT in all of this... Try to resist the idea of your Twitter stream being an RSS feed.

 

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