the path to disruptive innovation

This will by far be the easiest blog post that I have done for 2009...

The Path to Disruptive Innovation...

There isn't one! This has to be one of the biggest mistakes Disruptors can make when dealing with the idea of disruptive innovation. There is no 12 step system to disruptive innovation, there is NO path. Disruption, truly authentic and powerful disruption, happens when you GET OFF THE PATH.

The Road NOT (less is not even good enough) Traveled BUT Needs to Be....

We have seen this happen many times... Bill Gates says "I want to put a computer in every household..." The road = households with what at that time was a HUGE cost prohibitive device... The destination = getting this device in every household. The "traveling" = seeking out the design innovation that would ultimately become "Microsoft". 

This is only one example of many examples... The lightbulb: No light in homes vs light in homes... Airplanes: No air travel vs traveling in the air. Traveling the road that others are not traveling, heck! Not even thinking about traveling is where disruptive innovation happens.