Where most businesses stay when it comes to innovation
With each business leader that I talk to about innovating and being creative within their organizations, this is where I find most of them (see the above picture)...
On a tightrope. Most business leaders focus so much energy into the incremental increases found through "better mousetrap mentality" that they seldom ever reap the true reward found through authentic innovation. This is not only a disservice to the legacy of the business, BUT it is indeed a organizational creativity killer. We have to find a perfect balance between innovation and number chasing. Truly innovative companies do not spend much time considering competition instead the spend time considering "possibilities". Apple spent time wondering about the possibilities of a device that would replace not only the cell phone, but the Mp3 player and the laptop in one clean sweep and they just about did it with the iPhone... The iPhone started as a possibility. It's the possibilities that separate incredible design from good design. It's the possibilities that make tomorrow a better place. Design Idea: Design towards possibilities and not the competition. Find that perfect balance between number crunching and authentic innovation... As fast as you can.


