why PossibilityScaping™ is becoming a valuable business tool

It's no secret that over the past week I launched the Vincent Hunt Company, a Design and Innovation Consultancy tactical in conceptualizing and developing breakthrough ideas for new products services and brands. And THAT was the elevator pitch (if you did not catch it).

One of the things that we do within our consultancy, that leads our innovation process, is a process that we call: PossibilityScaping™. We help our clients get outside of the competition paradigm and enter the possibility paradigm.

I was sitting in Starbucks reading Seth Godin's recent piece of art... Linchpin. He says something on page 63, and it went like this...

"When you start down the path of beating the competition based on something that can be easily measured, you're betting that with practice and determination, you can do better than Len Hutton or Jack Hobbs did at cricket. Not a little better, but Don Bradman better. And you can't..." Seth Godin, Linchpin

What brands are starting to understand, OR if they are not starting to understand, they might want to, is that the Creative Economy has a different market domination model, and it's fueled by a totally different set of agents than before. The mousetrap making business is over. Consumers are looking for experiences, products and brands that are passionate and meaningful, and you don't create passionate and meaningful sleeping in your competitions bed.